Better than zip code targeting and better than neighborhood targeting, our addressable geofencing system allows us to either take a list of addresses or curate an audience based on demographic and psychographic factors and only contact those at the home level. Additionally, we will be able to accurately attribute your marketing to both online and offline conversions.

Based on the industry, we would leverage the data of our client’s most valuable customers to generate similar models across their entire data set. This includes our programmatic exchanges, social media platforms like Facebook and Instagram, CRM, and other sources. We offer retargeting capabilities through our various programmatic exchanges, and even physical retail stores looking to retarget customers who have visited their locations can take advantage of geofencing marketing. Using these insights, we would craft algorithms to identify more potential customers who exhibit similar conversion patterns.

Our team would employ several B2B channels that target in-market users as well as specific people based on their job titles, interests, keyword histories, and product/service interests, keeping in mind that some prospects have a longer sales cycle. To reach B2B prospects and generate quality leads for your business, we would use a full funnel plan that included Google Adwords, LinkedIn, Keyword Contextual Targeting, Facebook, and Site Retargeting.

To reach customers we know are actively looking for your products and services right now, we would mix lower funnel approaches like Geofencing Marketing, Paid Search, Paid Social, Site Retargeting, and Search Retargeting. We would track phone calls, appointments made, form submissions, emails sent, and even chat interactions on your website using our tracking tools in order to properly attribute and optimize to the channels and sub-tactics that are producing the most results for you.

Do you have a radio advertising & TV budget, but are you getting sick of not knowing whether it’s generating walk-in business or online conversions? We can hyper target the individuals most likely to convert into customers with our OTT/CTV Advertising and Programmatic Audio campaigns, measure both online and offline conversions, and use our audience curation tool to target the ideal audience segments.

With our addressable geofencing solution, we would use the same address list you are using for your direct mail to target the same people a week before and a week after the mail drop. The same customers that receive direct mailers would then receive static banner advertising, pre-roll video, and/or OTT advertising.

Many conferences and events have been postponed or cancelled as a result of COVID-19, but for those that are still going on, we can geofence them, gather the crowd, and retarget them for a while. Additionally, we can geofence previous events, gather those same mobile device IDs, and retarget those individuals for an extended period of time.

Pop-up ads and chatbots are tools we use to interact with website visitors and increase lead flow. When we adopted these best practices for ourselves as well as the customers we work with, we virtually tripled our lead generation. See how our lead flow is enhanced by our partnership with HubSpot and the use of conversion rate optimization.

We can geofence up to the borders of buildings, shops, competitors’ locations, and other precise places using our geofencing marketing solution, and we can target those depending on their purchase intent or other demographic information. And using our conversion zone tracking, we can determine how many people saw or clicked on your advertising before visiting your physical location. As a result, we’re connecting your online marketing ROI to your offline conversions.